All photographers, experienced and amateur, that want to be taken seriously, must have a ‘web presence.’ This business model is largely based on having a web presence. However, it isn’t limited to only doing business online.
Set Up Online Account
• This step will involve you deciding whether to use the free online photo sharing services like Google, Yahoo, Flickr, Photobucket, etc. Or deciding to use an online photo sharing services, which cost money. Either method will allow you to be successful with this model. However, the services that you pay for, obviously, have many advantages. (If you’re just looking to test out the effectiveness of thisbusiness model without incurring any expenses, I recommend that you start with the free online sharing services.)
• Practice uploading photos, making online albums, making online galleries, etc.
• Practice setting prices (you can’t set prices on the free services – viewers can purchase your photos, but you won’t get any money for it). On the paid services you can set photo prices (most of the services suggest a basic price for each size photo – you decide the amount of profit and set it in the price that the viewer will see). Also, with paid services, make sure to set the pricing for the photo specialties that most of these services offer, for example, mugs, key chains, t-shirts, puzzles, etc. Note: the specialties are nice and offer options to your customers, but, properly pricing your photos is one of the most significant purposes of using paid services. There can be exceptions, such as Sports Photography, which I mention later.
• I recommend that you design and produce your own business cards. If you don’t have confidence in your designing skills, don’t fret! Simply look at great looking business cards that you see and model yours after that style. Use a desktop publishing software program.
• I design and produce my own business cards using an HP inkjet printer. I use glossy business card stock (either Avery or the store brand of the large office supplies stores). Technology has dramatically improved. Self printed business cards can convey quality and professionalism (I stay away from the flimsy business card stock) in a manner impossible just a couple of years ago.
• Determine your basic information needs. You do not have a photography studio or other physical location – so, there is no need to put a physical address on your business card. I suggest that you give good thought to including an email address on your business card. If you have a website, then you can use a ‘Contact Us’ form. I suggest that you establish a dedicated email address that you include on your business card (if you decide that you must do so).
• Email note: you should get into the habit of getting the email addresses of your potential customers. Sure, give them yours, if that’s a part of your marketing strategy. But, make sure that you ask them for theirs. Why? Because, in my opinion, when someone gives their email address as a result of me requesting it, then, they have given me permission to send them emails. I make sure that I don’t spam them. But, I do send them notices when I update a photo gallery. As a rule, I don’t attempt to sell through email. I use their email addresses only to keep in touch with them, to build a relationship with them and to keep my photography name in front of them.
A Great Business Model To Use To Start A Photography Business Part-Time
1. This business model is perfect for the part-time photographer. It doesn’t require large sums of money to successfully start, to successfully operate or to successfully maintain a viable photography business.
2. This model assists you to successfully establish a functioning photo viewing, photo sharing and photo processing infrastructure that you can use to build a successful and profitable corporate photography business.
3. Another significant advantage of this model, in my opinion, is that it allows the Brisbane corporate photographer to do business in different photography niches. Photographers can then test the profitably and popularity of different niches This allows photographers that use this model to test different photography niches for factors like workflow process, local popularity, most lucrative photography niche, etc